Diamonds are Forever – Extreme Makeover on Businesscard Design
Cohen Bros. Businesscard Makeover
I just re-ordered a second round of 1000 cards for one of my clients, for whom I did a business card makeover. He is the owner of Cohen Bros. Jewelry in the middle of the Diamond District on 47th street. He has not really updated his business card since the store was established back in 1964. His father and uncle ran the store back then.
Here’s his testimonial:
“My wife flipped out when she saw my new cards. She was so impressed, saying she always hated my old cards. She may have emailed you to thank you herself. Thank you again for helping to kick me into the 21st century. Every old customer who has seen them has complimented me on them.”
Basically, when I first saw his cards, I saw that it needed more bling, or the “wow” factor.
I am a firm believer that a business card must “wow” people. It’s something people remember you by. It’s your brand’s first impression.
I’ve seen many (too many) business cards with clip art or default cookie cutter design, but it’s not going to have “uniqueness” that people remember you by. The 2D diamond illustration may suffice for the world to know that you sell diamonds, but it may not be enough to remember you as The Diamond Store on 47th street, when there are so many other diamond stores on 47th.
So the idea was to keep the concept from the original card — the diamond in the center – but really, really add depth and beauty to the card. As one of the taglines, “The Ring is the Thing” is a concept I wanted to convey on the back of the card.
I have a testimonial for his store too.
Gary Cohen is a wonderful guy – very friendly and is always there to help. He can find whatever you are looking for – the right ring for the right person, pearl necklace, earrings, bracelet or even a rare diamond in unusual colors or shape. If the jewelry you want does not yet exist out there, he can have it custom made. No order is ever too big or too small – I’ve had a ring stretched at his store before. If you are ever nearby, it’s worth stopping by just to meet him.
So next time you hear of someone getting engaged, please remember Cohen Bros., “The Ring is the Thing.”
Cohen Bros. Jewelry Inc.
45 W. 47th Street
New York, NY 10036
212-719-2010
beautiful design.
BM
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